OAFE – Blog

There are few things I love more than Star Trek so with the new movie, Star Trek Into Darkness, opening this week I figured I'd dedicate a Spoils to all of the nonsense Hasbro is forcing me to buy. See, just as with the previous film (released four years ago!?!?), I am getting slammed with a hardcore (nerd/"first world") dilemma – My love of Trek versus my loathing of undesirable toys. Well, in both cases Trek won out, and VERY slimly this time around. What I have to believe is that if enough of this junk moves then Hasbro will see Trek as a viable property and make some proper action figures rather than just ab/using it to push their struggling "we outright stole someone else's idea" products.

I'd also like to take a moment to bemoan the death of the multi-category marketing tie-in program; I had a remarkably fun time collecting up all of the Burger King toys and glasses, the cereal pack-ins and mail-aways and just all of those "special packaging" things. It reminded me of being a kid and how excited for something we were able to become, but nowadays, with a "major" blockbuster opening every week I guess that kind of thing is over. I was really looking forward to a new set of BK toys and glasses.

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