{"id":8626,"date":"2012-05-01T03:12:33","date_gmt":"2012-05-01T07:12:33","guid":{"rendered":"http:\/\/www.oafe.net\/blog\/?p=8626"},"modified":"2012-05-02T01:07:12","modified_gmt":"2012-05-02T05:07:12","slug":"target-assembles-the-avengers-from-everyday-items","status":"publish","type":"post","link":"http:\/\/www.oafe.net\/blog\/2012\/05\/target-assembles-the-avengers-from-everyday-items\/","title":{"rendered":"Target assembles the Avengers from everyday items"},"content":{"rendered":"

It's just a few more days until The Avengers<\/i> finally opens. As if you weren't already anxious enough, here's a campaign put together by Portland's Wieden + Kennedy ad agency for Target:<\/p>\n

<\/a><\/p>\n

The campaign is called \"A Superhero in Every Aisle.\" Click on any of the images to see a closeup of how it was made.<\/p>\n


\nIron Man<\/a><\/p>\n


\nHulk<\/a><\/p>\n


\nThor<\/a><\/p>\n


\nCaptain America<\/a><\/center><\/p>\n

It's cool how many different kinds of toys they used. If you look at the closeups, you'll see Hasbro's stuff, of course, but also Marvel Legends, Transformers, Funko and even Lego. This is ridiculously clever stuff! And here are the credits:<\/p>\n

Art Director: Drew Dayberry
\nCopywriter: Casey Hall
\nCreative Directors: Guy Seese, Chris Mitton
\nExecutive Creative Directors: Mark Fitzloff, Susan Hoffman
\nPhotographer: Adam Levy
\nRetoucher: Greg Radich, SGS
\nArt Buyer: Amy Carleton
\nModels made by LAIKA
\nLAIKA Art Director: Nicholas Weigel
\nModel Fabrication Lead: Rob Melchoir
\nProduction Coordinator: Alix Iverson
\nCharacter Fabrication: Katie Mello, Margaret Meyer, Sara Neiman, Joe Schmidt, Sarah Hall
\nProducer: Rebecca Bowen
\nExecutive Producer: Lourri Hammack<\/p><\/blockquote>\n

<i>And now, some more OAFEry:<\/i><\/H5>