Just in case you really need more info than that before going Fry and hitting the donate button, here's the tl;dr version: in previous rounds of the FANtastic Exclusive process, the Horsemen paid for the figures themselves, then got their costs recouped when the figures went on sale. Now that manufacturing prices have gotten so high (in some cases double what they were when this first started), they've decided to pre-fund the project. That makes sense to us.
The previous Gothitropolis figures were excellent toys, and so were the Seventh Kingdom releases before that. The price is definitely higher per-figure this year, but the Four Horsemen have a track record of delivering quality, and you're going to get what you pay for. Hell, you're going to get more than you pay for, if the past is any indication. Let's make this happen!