Arby's, the amazingly delicious restaurant that got constantly picked on by The Daily Show for some reason, has a history of making cute, artsy ads to promote itself on social media. Yesterday they posted this:
To which, amazingly, Hasbro responded!
And then Arby's fired back with this:
It's fun to see brands being playful, rather than uptight and stuffy. It's also nice to see Hasbro remembering that GI Joe exists. Props to the social media teams on both sides!