Hot Wheels Character Cars Masters of the Universe Series 1 reviews

Skeletor's loyal henchman, Beast Man holds power over much of the animal kingdom.

Beast-Man's packaging is the one that really makes it clear these character portraits are new pieces rather than vintage art that's been repurposed: there's just something about the style or the pose that just screams "this was made in the past decade." The coloring is modern, too, but that could have just been remastered, you know? This is new. They already have a new background rather than red rocks, was that not enough of an update?

Now, Beast-Man is a character who makes sense being huge! This car is, in fact, a total beast. It's some kind of rugged off-roader thing, not really shaped like a real vehicle but with an intention that's clear. It has giant, chunky wheels (four of them with copper rims and a fifth in a protective carrier up on the roof) and a high clearance so it doesn't get stuck on a log or whatever. You'd probably want the front to be angled up, rather than down, so it doesn't accidentally dig into the terrain and get you stuck that way, but who's even paying that much attention here? Well, presumably Dwayne Vance, since he designed it, but *shrug*.

None of the other cars in this series have as distinct a face as Beast-Mobile does. A lot of the toy is orange, to match his fur, but then the front has a pale pink area for his bare skin and blue spots just around the black windshield, like the stripes around his eyes. Plus, the inset grill is chrome silver, making obvious teeth above his orange beard. A ridge along the roof stands in for the bumps on his head. There's a red section meant to be the fur collar he wears (with soft spikes for safety), a yellow belt, and then a lighter blue bit that is both trunks and chest medallion.

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10 Responses to Hot Wheels Character Cars Masters of the Universe Series 1 reviews

  1. Ai Muhao says:

    "He-Man's vehicle mode is, appropriately enough, a muscle car." Boo! Hiss! Get off the stage!

    In all seriousness, maybe the spoiler could've resembled the Power Sword's hilt to mimic how He-Man normally has it strapped to his back so the hilt and grip are visible over his shoulder?

  2. ridureyu says:

    They're not pushing o "reinvigorate" the property, they're pushing to grab every last cent out of it before Mattel loses the automatic toy rights in 2023, and to give Universal an argument to let them continue to have it afterward.

    • yo go re says:

      Yeah, I've heard that for a few years now, but still don't believe it. The only source for it is Scott Neitlich, and if no one ever thought he knew what he was talking about when he actually worked for Mattel, why would we suddenly start listening to him now? It's never sounded legitimate, and that's why we've never repeated it here.

      In the ancient thread where he started this, Scott said the rights were once sold to Hallmark, which is demonstrably false: Filmation's animation library from the 80s was sold to Hallmark, but that's it; if they had wanted to do anything with it, they still would have had to pay Mattel. And it's that library that were eventually sold to Entertainment Rights/Classic Media/Dreamworks/Universal (in that order). Mattel did have to get Hallmark's permission to make the 2002 cartoon (because cartoon), but could have made toys without it.

      In 2010, Mattel started working with Classic Media, who by then owned the Filmation stuff, to be the licensing agent for the brand: if somebody wanted to make He-Man T-shirts, they dealt with CM rather than Mattel directly, but Mattel still gets final approval on all merchandise, because they still own the IP. CM works FOR Mattel, and being bought by (ultimately) Universal does not somehow magically bypass Mattel and transfer the rights for the whole brand up the chain.

      Now, 2023 may prove I've been wrong this whole time, but rumors don't become true just because people blindly repeat them a lot...

      • Ai Muhao says:

        Sorry, could I get clarification? I always get confused by rights issues.

        So in the case where Filmation's animation rights were sold to Hallmark, Mattel had to get Hallmark's permission to make the 2002 MOTU cartoon because it was a cartoon. However, since Hallmark only held the cartoon rights Mattel could've just made a bunch of toys and had the entire story told via the bios and stuff, all without dealing with Hallmark at all. Is that right?

        But now that Classic Media owns the Filmation stuff, would Mattel still need to negotiate with them to make a new cartoon? The bit where you mention CM works for Mattel kind of confused me, since I was under the impression it's still the same situation as when the Filmation rights were under Hallmark.

        • yo go re says:

          Probably, yes. Though I guess "hired" is the wrong word, since Mattel wasn't paying them, they were paying Mattel.

          Hallmark owned the Filmation stuff. In the '90s, they also bought the "entertainment rights" from Mattel, meaning they now owned the old cartoon and also had the right to make new ones. That's when the two got bundled together, so when Hallmark decided to sell, everything went together as one big lump.

          If the new owners (Classic Media) wanted any merchandise based on new cartoons they might make or on the old ones (shirts, coloring books, posters, etc.) they would have to work with Mattel's licensees to get it made, and both Mattel (for using the characters) and the other company (for the actual merch) would get a cut of the profits. So it probably made better financial sense for theCM to become the licensee themselves, that way they were keeping more of the money they made. And for Mattel's part, it meant they only had to deal with one outside company instead of multiples.

          Oh, and as a PS, "the Filmation stuff" wasn't just the actual cartoon. Remember how long it took for MotUC to do any Filmation-style designs or characters? That's because Filmation's very savvy contract said it owned anything it created, so characters like Orko or the entire She-Ra cast, for instance, technically belong to them (or, now, to Universal), which might be what Scott was getting confused about when he said they had to pay fees to Universal: it wasn't (as he claimed) for every figure, just for ones that originated in Filmation. And also why there can be a Netflix She-Ra cartoon, as long as it doesn't even obliquely reference anything about He-Man, and why the upcoming He-Man cartoons probably won't reference She-Ra...

          • Ai Muhao says:

            Ah, I get it now. Thanks for clearing that up.

            But, man, what a crying shame it'd be if She-Ra wasn't able to be a part of any upcoming MOTU stuff because of rights stuff like this. It'd be like that whole "Spider-Man in the MCU" thing again. I recall hearing that if the deal with Sony fell through they'd use Black Panther in the Spidey role, but I just don't see how that would've worked.

  3. Stephen says:

    Can't help but feeling like there should have been giant plastic arms on the side of the car a la Hulk Hogan's monster truck from Halloween Havoc 95.

    You know, before Giant fell off the roof onto the cement (er, water, er, cement... who cares) and then came back to life to dance the forbidden dance with Hogan and the Yet-ay.

  4. Scott says:

    There sure is a whole lot of MotU product available these days in all sorts of forms.
    I collect the Mega Construx mini-figures and sets. They're awesome. The figures are perfect for folk like me who even as a kid found the lego figures just far too simplified and limited. I got a lot of the stuff they did for the 80s Turtles too so I have the big Krang attacking Castle Grayskull (sadly I don't have the huge Technodrome playset because it was never made easily available in the UK and shipping that heavy set from the US adds even more silly monies to the already high cost of the set). I also have their figures of Predator, Kratos, Hellboy, Fry & Bender, T-800, Xenomorph etc. Also the small size of the figures means I often display them with Transformers as well cos eh why not? 😛
    Yeah I'm not sure if Neitlich is correct about the rights but something seems to be behind the absolute flood of MotU items available for purchase lately and two new cartoons.

    • Ai Muhao says:

      I guess there's some logical reason to believe this Neitlich guy when you put it that way. I mean, I don't think it's an anniversary year for MOTU or something. Like, Hasbro is doing a bunch of Beast Wars stuff because of the 25th anniversary and Transformers: The Movie stuff because of the 35th anniversary.

      But on the other hand, it could simply be that because two new cartoons are coming, Mattel decided to pump up excitement with lots of new merch. You know, like how Disney floods the market with merch whenever a new Marvel or Disney film comes out.

      If I remember right, that was part of the reason people had such low expectations for Rise of Skywalker: there wasn't a toyline or much merch out when it was coming close to release.

  5. It's infuriating that Mattel (& Super7) half-assed the toylines for the excellent She-Ra reboot but it looks like they're going all in for the new MOTU.

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