{"id":27806,"date":"2018-12-22T20:17:10","date_gmt":"2018-12-23T01:17:10","guid":{"rendered":"http:\/\/www.oafe.net\/blog\/?p=27806"},"modified":"2019-04-01T03:22:45","modified_gmt":"2019-04-01T07:22:45","slug":"mattel-to-lose-dc-license","status":"publish","type":"post","link":"https:\/\/www.oafe.net\/blog\/2018\/12\/mattel-to-lose-dc-license\/","title":{"rendered":"Mattel to lose DC license"},"content":{"rendered":"<p>It's a pre-Christmas miracle!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.oafe.net\/blog\/wp-content\/uploads\/2018\/12\/dcsuperman.jpg\" title=\"Free at last, free at last, thank god almighty they're free at last!\" width=\"420\" height=\"335\" class=\"aligncenter\"><\/p>\n<p>Yesterday, Spinmaster sent out <a href=\"https:\/\/www.prnewswire.com\/news-releases\/spin-master-announces-three-year-toy-licensing-agreement-for-dc-300770427.html\" target=_blank rel=\"noopener noreferrer\">a press release<\/a> announcing a three-year license with Warner Bros. Consumer Products, to begin in 2020.<\/p>\n<p><!--more-->Spinmaster makes a lot of toys for young kids, like Bakugan or Paw Patrol, but will now be the licensee for DC remote control vehicles, water toys, games and puzzles, and most relevant to our interests, \"boy's action\" categories.<\/p>\n<p>Mattel will actually hold onto preschool and girls' toys licenses, which means Imaginext and Superhero Girls should <b>probably<\/b> be safe? But either way, 2019 is going to be the final year for... whatever Mattel is calling the 6\" <i>Marvel Legends<\/i>-style figures this week.<\/p>\n<p>Mattel's stock <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-12-24\/mattel-shares-drop-as-dc-comics-gives-boys-toys-to-spin-master\" target=_blank rel=\"noopener noreferrer\">fell to a new 18-year low<\/a> on the news, though the article points out that Hasbro's current Marvel and Star Wars licenses also expire in 2020, and that Mattel will surely be looking to pick up some new licenses.<\/p>\n<p>If nothing else, let us at least hope that Spinmaster is better at getting their toys onto shelves than Mattel ever was.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It's a pre-Christmas miracle! Yesterday, Spinmaster sent out a press release announcing a three-year license with Warner Bros. Consumer Products, to begin in 2020.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[27,7,24],"tags":[],"class_list":["post-27806","post","type-post","status-publish","format-standard","hentry","category-dc","category-mattel","category-news"],"_links":{"self":[{"href":"https:\/\/www.oafe.net\/blog\/wp-json\/wp\/v2\/posts\/27806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oafe.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oafe.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oafe.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oafe.net\/blog\/wp-json\/wp\/v2\/comments?post=27806"}],"version-history":[{"count":5,"href":"https:\/\/www.oafe.net\/blog\/wp-json\/wp\/v2\/posts\/27806\/revisions"}],"predecessor-version":[{"id":28256,"href":"https:\/\/www.oafe.net\/blog\/wp-json\/wp\/v2\/posts\/27806\/revisions\/28256"}],"wp:attachment":[{"href":"https:\/\/www.oafe.net\/blog\/wp-json\/wp\/v2\/media?parent=27806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oafe.net\/blog\/wp-json\/wp\/v2\/categories?post=27806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oafe.net\/blog\/wp-json\/wp\/v2\/tags?post=27806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}