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Points of Articulation

The Secret Life of MotU

It is no secret that toy companies have subsidiaries. Hasbro sells toys for ages 5 and up, but they sell to younger kids under their Playskool brand, they sell boardgames from Milton Bradley and Parker Brothers, and they sell card, roleplaying and miniatures games via Wizards of the Coast. Mattel doesn't have any separate game brands, but they do sell their young kids' toys under the Fisher-Price name.

What's really great, though, is when these brands cross-polinate. That's how you get things like Mr. Potato Head Transformers or Playskool Star Wars. Even Mattel does it, putting DC characters into its Imaginext range. But more could be done! Why aren't they taking advantage of their original properties? Specifically, why haven't they made Imaginext versions of Masters of the Universe?

Well, it turns out they have - a little bit. If you pore through the Imaginext archives, you can find examples of MotU designs being repurposed and recycled for the kiddie line. Look!

That happy little fellow is the Ion Crab. You may notice a more-than-passing similarity to Spydor:

Okay, maybe that's just coincidence. But how about this one?

There you see the Imaginext Alpha Blade. But imagine the colors inverted, and you'll have Skeletor's Roton!

Do you recognize the bat on Dracula's arm?

That's the same bat Hordak used to come with!

Is this a Jousting Dragon Knight, or is he Whiplash?

Mummy Guard? No, King Hssss!

But here's the ultimate, no-two-ways-about-it piece of evidence that MotU is creeping into Imaginext can be found on the Castle Wizard Tower - or more specifically, under it:

That's the battery cover underneath the base of the set. You may also recognize it as the "dungeon grate" from Castle Grayskull:

The Four Horsemen sculpted a 3D version of the classic grate for the new MotU Classics Castle Grayskull, but it was cut for budgetary reasons. And yet you can find a (simplified) version of it on the bottom of a random Imaginext playset. And in that playset, the wizard has a piece of removable clothing that is clearly an unpainted version of Skeletor's armor and hood:

So come on, Mattel: you've already dipped your Imaginext toes into the MotU pool, so jump on in! Masters of the Universe has tons of amazing toy designs that would look great in the simplified, kiddie-friendly style. Mine it for all it's worth! If Hasbro/Playskool could get "Heroes-scale" versions of Star Wars, Marvel, Transformers, GI Joe and Indiana Jones, surely Mattel/Fisher-Price could roll out an entire line of Imaginext-scaled Masters of the Universe, and introduce a new generation to the characters that way.

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