Points of Articulation
An Open Letter to Toys R Us
Hi, Geoffrey. We need to talk.
I'm getting increasingly frustrated by your business practices, and it's finally time to speak out. After all, unless I tell you directly, how can I expect you to change?
Now, there are several things you're doing that deeply aggravate not only me, but every shopper who hears about them. For instance, your "Bump Up" program, in which you selectively raise the shelf prices in stores located in affluent neighborhoods. There's nothing illegal about the practice, but it's still undeniably scummy. Yes, you're mostly putting the squeeze on people who can afford it; "mostly."
It might not be so bad if you weren't already artificially inflating your prices, but you are. It's hard to claim you're only passing along price increases from the manufacturer when manufacturers list their SRP on their websites, you know? I'm not saying you have to try to undercut Walmart's prices, just play fair with your consumers. That's all we're asking...
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