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Points of Articulation

Shocka
Shocka
The Secret Life of MotU

It is no secret that toy companies have subsidiaries. Hasbro sells toys for ages 5 and up, but they sell to younger kids under their Playskool brand, they sell boardgames from Milton Bradley and Parker Brothers, and they sell card, roleplaying and miniatures games via Wizards of the Coast. Mattel doesn't have any separate game brands, but they do sell their young kids' toys under the Fisher-Price name.

What's really great, though, is when these brands cross-polinate. That's how you get things like Mr. Potato Head Transformers or Playskool Star Wars. Even Mattel does it, putting DC characters into its Imaginext range. But more could be done! Why aren't they taking advantage of their original properties? Specifically, why haven't they made Imaginext versions of Masters of the Universe...


previous Articulation articles
2015
2 Feb | The Secret Life of MotU
1 Jan | What I bought - 2014

2014
26 Dec | Toy of the Year
29 Jul | Notes about Mile High Comics and SDCC
23 Jan | What I bought - 2013

2013
13 Sma | Lousy Smarch Weather!
31 Dec | Toy of the Year
16 Sep | The Hasbro Marvel Universe checklist
23 Aug | How to Review Toys the OAFEnet Way!
9 Jul | Happy 10th birthday, Marvel Minimates
20 Jun | Rustin's Spoils of the Week #100
19 May | An Open Letter to Toys R Us
23 Apr | The Top Ten Toys in My Display
16 Mar | Mattel Press Release: Sell Out Success for Strobo
2 Feb | Human Rights Tragedy, Ages 3 and Up
1 Jan | What I bought - 2012

2012
26 Dec | Toy of the Year
28 Nov | Reverend Rose's Twisted Toys
27 Oct | Happy Halloween, or How Far We've Come
7 Sep | Top 10 Toys - Take 2!
20 Aug | The Top 20 Toys of the OAFEnet Era
26 May | Mattel's reused DC sculpts
8 Apr | Full Frontal OAFEnet
11 Mar | Marvel Legends vs. DCU Classics
14 Feb | GI Joe: The Videogame
3 Jan | What I bought - 2011

2011
24 Dec | Toy of the Year
6 Aug | Marvel Zombies cover gallery
25 Jun | The Unboxing
27 Feb | Researching toys of the past
6 Jan | What I bought - 2010

2010
22 Dec | Toy of the Year
11 Nov | In Defense of Reviewing
22 Oct | Top 10 Ways Mattel Can Screw Up "Back To The Future"
13 Aug | Saying Goodbye to Eddie Wires
30 Jul | Why I Hate NECA
30 Jun | Win the War: Pay for gas or shipping costs?
14 Feb | How to Get a Geek Girl (Yes, it is Possible)
3 Feb | An introduction to POFToo!!!
6 Jan | What I bought - 2009

2009
23 Dec | Toy of the Year
17 Oct | Imperial Monsters
30 Aug | Getting Matteled
8 Apr | How to Fix Universe Classics Ironhide
7 Mar | OAFEnet Presents TF-Parallax: Orion
2 Feb | What's happened to NECA?
12 Jan | What I bought - 2008

2008
31 Dec | Toy of the Year
16 Nov | I HAD THE POWER!!!
31 Oct | The Untold History of the Oktober Guard
30 Jul | The Toy Alphabet of Women
12 Jun | The Toy Alphabet of Cool
11 May | The March of the Elephants
12 Jan | What I bought - 2007

2007
31 Dec | Toy of the Year
14 Oct | OAFEnet Presents JaAm
31 Aug | ToyFare's Top 100 Toys
28 Jul | An Open Letter to Mattel
31 May | The Word on the Street (Dates)
28 Feb | What I miss about Toy Fair
17 Jan | The 10 Commandments of Toys

2006
31 Dec | Toy of the Year
8 Nov | Quitcher Bitchin'
21 Sep | Hasbro Legends
15 Jul | First Appearance Thing Addendum
11 Apr | Cutural Bias
14 Feb | Alternate History
14 Jan | Is Palisades Dead?

2005
30 Dec | Toy of the Year
30 Nov | Final Curtain
3 Aug | 9 Questions With Mez
25 Jul | A Figure Factory Primer
29 Jun | An Open Letter To Palisades
1 May | Interview: Jerry Macaluso on Nightmares of Lovecraft
1 Apr | At My Signal, "Unleashed" Hell
13 Mar | Armchair Toy Fair Coverage - '05
28 Feb | Boil 'n Pop
28 Jan | Whatever A Spider Can

2004
30 Dec | Toy of the Year
28 Nov | War on a Different Front
28 Oct | Whywolf?
1 Sep | KIMOTA! Neil Gaiman vs. Todd McFarlane, Part 2
23 Jul | I Like Big Box and I Cannot Lie
1 Jun | Xevoz Primer Course
2 May | There Can Be Only One
22 Apr | Not a gloomy Bird of Prey
23 Mar | Take it out and play with it
4 Feb | Days of Future Pastimes
11 Jan | This town ain't big enough for the both of us!

2003
24 Dec | Santa's Little Helpers
2 Dec | Toy of the Year
14 Nov | Anatomy of a Review
19 Oct | Get Your "Eek!" On
27 Sep | Moving at the Big Five
7 Aug | Local Custom
17 Jul | KIMOTA! Neil Gaiman vs. Todd McFarlane
17 Jun | An Open Letter to Art Asylum
7 May | Clawing Your Way to the Top
16 Mar | Must You Be So Critical?
27 Feb | Not Everything Demands a Toy
25 Jan | An Open Letter to KB Toys

2002
8 Dec | Toy of the Year
20 Nov | Making a MOCery of Things
1 Oct | Hail to the King, Baby?
25 Aug | Variations on a Theme
15 Aug | The Toy Glossary
 
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