Points of Articulation
The Secret Life of MotU
It is no secret that toy companies have subsidiaries. Hasbro sells toys for ages 5 and up, but they sell to younger kids under their Playskool brand, they sell boardgames from Milton Bradley and Parker Brothers, and they sell card, roleplaying and miniatures games via Wizards of the Coast. Mattel doesn't have any separate game brands, but they do sell their young kids' toys under the Fisher-Price name.
What's really great, though, is when these brands cross-polinate. That's how you get things like Mr. Potato Head Transformers
or Playskool Star Wars
. Even Mattel does it, putting DC characters into its Imaginext
range. But more could be done! Why aren't they taking advantage of their original properties? Specifically, why haven't they made Imaginext
versions of Masters of the Universe