Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies that Make Them, a book detailing the rivalry between Hasbro and Mattel, is being adapted to an Amazon original series starring Josh Gad.
Journalist and novelist Miller wrote the book after five years of unprecedented access to Hasbro, sitting in on meetings and interviewing employees. It follows Alan Hassenfeld, a free spirit who never intended to be an executive. He was thrust into the spotlight, taking the reins of Hasbro when his older brother Stephen, the marketing genius who had built up the family toy company into a powerhouse, died of AIDS. The book features a number of real-life characters, like Steven Spielberg and George Lucas. One of them is Stephen Schwartz, Josh Schwartz's father. He was one of late visionary CEO Steven Hassenfeld's "Three Musketeers," who helped turn Hasbro into the number one toy company in the world.
The series is currently in development. Co-writer Josh Schwartz and director Seth Gordon are also working on a Monster High movie for Universal.