Having reviewed two of the new GI Joe Classified Series figures, it's probably time to discuss the packaging.
Like most of Hasbro's 6"-scale figures, the new Joes are sold in boxes, rather than on cards - and not the shaped boxes of Marvel Legends, just normal rectangles. A cut-out window on the front allows us to see the figure; the window is obliquely shaped like a star (specifically, the star in the GI Joe logo), though one large enough to wrap around the sides and still have the points cut off. The Joes are in totally blue boxes, while Cobra gets a few touches of red. The figures are numbered on top and on the left hand side.
Speaking of the left, that side of the box has the character's name and some graphics that rank their skills. The back has no specific info about the character within - no filecards here, sadly - but there is a really cool painting showing all the currently available characters (plus a few hints at what the future might hold). It looks like an old-fashioned Drew Struzan movie poster, which is awesome.
That's not the only art to be found: the right side of the packaging has original art of the character within, so once these make it into stores, you'll be able to tell who's who just by looking at the side. That's a cool idea, but the downside is that everybody has a different artist. Scarlett, for instance, gets a piece by Phil Noto. It's beautiful and dynamic, but that sets an awfully high bar for every other artist to clear. It's like when Marvel Universe started with Frank Cho art on the cards, then later switched to Mike Deodato: what would otherwise be fine becomes disappointing by comparison.
Still, this is some nice, solid package design. It's not flashy and it's not simply a reference to the old toys, but it's eye-catching and presents the figure inside well.