The Top 10 toys of 2009

No, this isn't our ToY Award - that's different. This is an AP article about toys being shipped from China. Panjiva, a company that tracks international trade, looked at the 40 biggest films from the past 18 months, then checked incoming shipping containers of merchandise related to those titles using the official bills of lading. Here are the top 10:

  1. Toy Story 3 (724 shipments)
  2. Iron Man 2 (474 shipments)
  3. G.I. Joe: The Rise of the Cobra (403 shipments)
  4. The Princess and the Frog (321)
  5. Ice Age: Dawn of the Dinosaurs (248)
  6. Shrek Forever After (230)
  7. Monsters vs. Aliens (182)
  8. Avatar (175)
  9. How to Train Your Dragon (174)
  10. Star Trek (143)

Now, from a collector point-of-view, that's very interesting. Toy Story was #1 and Iron Man was #2, which makes sense. But GI Joe was third? That's insane! Obviously Hasbro had high expectations for the brand - too high, in fact. The line clogged shelves not only because of the high pricepoint, but because there was way too much of it. Even if the toys sold well, there were always more waiting to fill the pegs as soon as those were gone.

But one question: how are the Transformers 2 toys not on here?

Share
This entry was posted in commentary, Disney, Hasbro, lists, Marvel, Mattel, reports and tagged , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published.